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Advantages of CRM integration for eCommerce

Advantages of CRM integration for eCommerce

Let’s start with the basics of what CRM is in eCommerce. CRM is defined as Customer Relationship Manager. It is further described as software that facilitates successful customer communication. A versatile CRM system promotes efficiency, improved customer service, timely customer communication, and relationship building. By recording a comprehensive history of a client’s transactions with an …

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